When marketing your business online there is one important thing and one thing only. That is making a schedule or a to-do list and sticking to it at all costs. If you refuse to do that you will spend too much time and this is especially true when it comes to Instagram, LinkedIn or Facebook as those platforms are built in such way to distract you as long as possible and before you know it your work day is over. So let’s make a breakdown and stick to it.
Strategy & Planning
When you do this the first time you will probably spend a few good hours on it but after that this should take you no longer than 30 minutes per week, assuming you are an efficient worker of course. Scheduling your posts belongs to this strategy thing and is actually your main task.
Content & Creation
If you want to do it good you might want to spend a little more time on this or find someone to outsource it to, in case you’re outsourcing it shouldn’t take you more than 5-10 minutes but if you have some design skills or are a true wordsmith you might want to spend a few hours on this to get it right. It obviously depends on how often you want to post but more than twice a day is too much.
It’s perfectly okay to share tips, tricks, blog posts, pictures, funny memes and what not on Facebook or Instagram, I wouldn’t do this too much on LinkedIn but if you do run into a very helpful post feel free to share it. Obviously, make sure you skim read the item before sharing as you wouldn’t want to disappoint your audience. Because of this reading and evaluating the post you can spend 2 hours a week on this but no more.
If there is one thing you can’t put a time label on its customer service as this includes acquiring customers and sometimes you need to invest more of your time to seal the deal, and there is absolutely nothing wrong with that. Just make sure potential customers aren’t abusing your generosity and try using you as a private coach instead.
Nothing works without evaluating it because if the results don’t come in you’re wasting your time on the wrong things and might want to focus on something else instead or outsource the whole process. Social media marketing is one of the hardest things to pull off in a successful way so don’t feel ashamed if you fail at that. Even the best had to struggle for years to get it right.
If you find yourself spending too much time on this you might want to automate it and I have just the right partner for you, Quantum Marketers are experts in automation so pay them a visit and you’ll see what I mean.